Your followers reply. Who replies back?
Every day hundreds of comments and DMs land on your Instagram. Nobody keeps up with them. That is not a dig at your team: at this volume it cannot be done, not even with ten people on community management. Put an AI ambassador for your brand in there that does keep up, in your tone, with everyone who replies, around the clock.
- A limited number of brands
- An answer within 2 working days
- No strings attached
This is how it sounds in the DM.
A recorded example. The ambassador sees what it is about, asks the follow-up question and ends with something concrete: here a discount code, and with it a name and a size you would not otherwise have had.
Recorded example conversation.
Volger: Hey! Saw your campaign go by, how does that discount code work? Your brand: Glad you're joining! Send me your size and colour and I'll set one aside for you 🎉 Volger: Size M, green if possible Your brand: Noted. Here is your code: WELCOME15, valid this week.
Reach is not your problem. The conversation that never happens is.
Replying to everyone is not possible right now. Not because the team lets it slide, but because at this volume it simply cannot be done.
- You cannot keep up
- Hundreds of replies a day, and growing. There is a limit to what people can answer, and that limit was passed long ago.
- The DM stays open
- Questions arrive in the evening and at the weekend, exactly when your content peaks. The answer follows days later. Or never.
- Every campaign starts from zero
- Nobody records what people ask for and miss. You build up no picture of your own audience.
One AI ambassador. Always on.
A character, not a bot
An AI agent that talks to people in your DMs on behalf of your brand, in your tone and with your personality. Not a support bot, but someone people recognise and answer the way they answer your brand. It replies day and night, spots when something is worth a discount code, a campaign or a sign-up, and hands over to a human the moment that is needed.
Every conversation ends somewhere
No more attention left lying around. A code, a lead, an answer or a sign-up, instead of silence. And for the first time you see what your followers actually ask for, without needing a team for it.
Customers through the door too, not just in the comments.
A DM answered in time is not service. It is the last step before an order or a visit.
- More people in your shop
- Someone asks about opening hours, stock or an allergy. A fast, good answer is the difference between "I'll drop by" and "never mind".
- Fewer drop-offs in your store
- A question about size, colour or delivery time that goes unanswered is an order that does not happen. An immediate answer keeps people in the conversation.
- Customer data you miss today
- From now on you record what people ask for and want, instead of losing it in an inbox nobody keeps up with.
What is already happening
Hard seltzer brand STËLZ used Instagram DMs to ask its own followers to come up with the next flavour. Every entry got a personalised, AI-generated can back straight away, ready to share in a story.
One question in the DM
This is not our result
STAIBL was not involved in this campaign and did not work on it. The figures come from a public source and are here to illustrate what an AI-driven DM approach can do, not as a result of our own.
From reply to result, in three steps.
What you get, and what it costs.
You know the amount up front. During the pilot there are no set-up costs.
Depending on the size of your channel and what you need. Payable once a year or spread per month.
- Every question answered, right away
- Online, day and night. No more waiting between a question in the DM and a good answer.
- Your own campaigns, whenever you want
- A giveaway, a campaign around a new flavour or collection, a discount code for everyone who joins. All inside the same conversation, without a separate tool.
- Contact details out of the conversation
- Name, email or preference, collected while the conversation runs instead of through a separate form.
Curious whether this fits your brand?
At this stage we are taking on a limited number of brands to build the concept out together. Fill in your details and we will get in touch within two working days.